Monday, 27 June 2011

All sold out at Picnic in the Park

I think the gods must have been smiling down on us yesterday because it was a glorious day in Queens Park for our second Brighton Bakery cake stall.  The sun shone all day as the harmonies of the Brighton Beach Boys sang out from the central stage and the families flocked in with their picnic blankets to fill the park in their hundreds.

While this story has a happy ending, it didn't start out so well.  Our last minute treasure hunt for a gazebo on Friday was utterly essential on the day but that morning it seemed to take forever to build.  Maybe investing the the more expensive concertina one would have been a better bet on reflection...

And while the park was packed to the brim with people, nobody seemed to be buying anything.   What was also a bit frustrating was that out of the 50 stalls there, 10 of them were selling cakes.  By 2pm I was getting really worried as we'd hardly sold anything and from chatting to the other stallholders around us we weren't the only ones.  Looking around the park people had brought tuppawares of food from home and didn't need to buy from us.  Melissa and I prepared ourselves that we were going to have to bring a lot of cake home.

But we just needed to have a little faith.  Cake o'clock hit at around 3pm and trade really picked up - over the next 3 hours we sold out of practially everything we had brought with us.  Result!

We gave away quite a few sample tasters and discounted the prices at the end of the day, which when I was totting up the totals today made quite a difference in the amount of money we could have made - it would have been so good if we had made it past the £100 mark.  But I think samples are important and we managed to double the amount of profit we made at the Kemptown Carnival with a third less stock - a real achievement.  We also gave out plenty of business cards and got some great feedback from the people that tried our cakes so there's not really much more we could have asked for.

The one thing I would have changed is going for a few pints to celebrate without eating dinner - I've really been paying for it with my hangover today... ;o)

So all that's left for me to say is a massive thank you to everyone that came and supported us and tried our cakes yesterday - hope you enjoyed them!


1 comment:

Karrie said...

Well done girls! Wish i'd been